Volkswagen Beetle 1948

Volkswagen Beetle is one of the oldest nameplates in automotive history still in use today. It is known by numerous names, for example, in Germany it’s a Kafer, in the USA a Bug or salon, England a Beetle etc. As most of us know, the VW Beetle was designed and thought up by Adolf Hitler 1934 to become a car for the people. It was designed to be a cheap, easy to work on, and could fit the whole family.

Volkswagen Beetle 1948

Not only is the air-cooled, rear-engine VW Beetle one of the most iconic cars in classic car history, it is the fourth highest-selling automobile of all time. During the original Beetle’s 65-year production run, more than 21 million were built world-wide. A handful of civilian-specific Beetles were produced, primarily for the Nazi elite, in the years 1940-1945, but production figures were small. after production was restarted to provide ground transportation for Allied occupying troops. U.S. importation grew from a trickle in the early ’50s to a flood a decade later, and eventually 21 million Beetles would be sold worldwide.

Volkswagen Beetle

A genius ad campaign from the Doyle Dane Bernbach agency in New York helped Americans see small, touting the Bug’s compact size, fuel efficiency, and low maintenance costs as reasons why the Beetle was so big. In the ’78 the European production definitively stopped and the Beetle continued being built only in Mexico, from where it was imported in Europe. Although the Beetle always preserved its shape over the years, it reacted sensibly to social and technical developments. In the Beetle’s history, there were only a few years in which no changes were made to the car. Volkswagen Beetles were built around the world. In addition to the Volkswagen plants in Germany, Volkswagen Beetle models were also manufactured in Brazil, Mexico, South Africa, Nigeria, Thailand, Singapore, Australia and in New Zealand.

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