Japan has become the center of street fashion in asia. Trends come and go at lightning speed in Japan. The heart and soul of the Japanese street fashion is Harajuku. Today every single day of the year, tens of thousands of people come here to shop, hang out, and see what the latest trends are. It’s also one of the world’s fashion centers just like Paris, Milan or New York.
Harajuku’s start as a center of fashion and youth culture came after World War II. Harajuku is located in Meiji Jingu Mae **1, in Shibuya ward, Tokyo. In this Harajuku street, you can find many stores that sell the unique clothes which represent the Harajuku trend. The district’s other main drag, Takeshita Street, is the focal point for gatherings every Sunday by Japanese youth dressed in the many different styles of Harajuku culture. And for many people around the world who are interested in fashion, the lesser known styles and subcultures of Japan are becoming more widely recognized.
Lolita is one of the most popular new Japanese subcultures, and has begun to appear in countries across the world. It is also known as the Harajuku Kawaii (cuteness) Fashion, girls wearing victoria-ear inspired clothes. However, the concept in Lolita is not about being cute in the male’s perspective, but to encourage girls to stay true and be “kawaii” from girls’ perspectives. Typical items include cupcake-layered skirts, bonnets and headdresses, rocking horse shoes, parasols, petticoats, and frilled knee socks.
Gyaru is a huge uproar of girly-glam style #yolo, breaking all the rules of “what’s pretty”, and dwelling in a party of man-made beauty (wigs, fake lashes, fake nails etc). Gyaru also is heavily inspired by Western features/fashion. Some popular gyaru icons are Tsubasa Masuwaka, Aina Tanaka, Kumicky, Kaoru Watanabe,and Saurian. The origin of gyaru dates all the way back to 1972 when girls started wearing Wrangler jeans, centered around the Parco of Shibuya in Tokyo. Over the last 45 years, the fashion became more bold and daring, and then now is becoming more subtle. Starting in the early 1990s and hitting a new peak around 2010, gyaru have existed in one form or another for two decades.
The yankii borrow some of their style from gyaru and gyaruo, but their clothes and hair aren’t what set them apart. Less a style of dress than a social phenomenon, the yankii have long been the boogeyman of contemporary. Yanki have been around since the 1950s. Their style has changed over the years. In the past 15 years, yanki styles have been heavily influenced by Japanese hip hop.
4. Visual Kei
Aspects of visual kei style have even infiltrated regular fashion, as regular young Japanese women wear flouncy scarves in their hair and young men wear ass-hugging jeans. Visual Kei is a fashion movement that began with Japanese Musicians such as D’erlanger, X Japan, Color, and Bick-Tick, in the early 1980’s.
5. Decora Kei
Decora-Kei means “decoration style”. You wear as many accessories and layers as possible. Decora is about creating an aura of childlike playfulness or cuteness with layers, bright colours and kilos of jewelry.
Popular items in Decora include Hello Kitty and Pokemon merchandise, bright plastic jewelry, coloured hair clips and bobbles and fuzzy boots.